This decade saw a huge increase in the power of the game consoles, while at the same moment the popularity of the game arcade machines declined because they were no longer of superior quality. Sega introduced its Mega Drive, also called the Genesis, in 1989 soon followed by the Nintendo Super NES. Both were very successful. They were 16-bit systems with a much faster processor and more memory (64K for the Genesis and 128K for the Super NES). They had special hardware for drawing sprites and a higher screen resolution than previous consoles. While Nintendo had Mario as their main character, Sega introduced Sonic the Hedgedog. There were some other systems around but Sega and Nintendo had the majority of the market.
Between 1994 and 1996 the next generation of game consoles appeared. Sega introduced the Saturn in 1994 and Nintendo the N64 in 1996. The newcomer was Sony who released the PlayStation in 1994. (There were some others but they had a small market share.) They used faster 32 or 64 bit processors and had much more memory (2-4 Mb). They also had special hardware for 3D graphics (although still
8rather limited). The Saturn could draw 500.000 polygons per second, the PlayStation 360.000 and the N64 100.000 (or 500.000 with lower accuracy). They also had much improved sound systems, increasing the immergence in the games. The Saturn and PlayStation has a CD drive, giving games the possibility to have much more data. Nintendo continued to use the cartridge system because they claimed it would load faster. The N64 had the possibility to connect four controllers. Nintendo clearly started to focus on games that are played with the whole family. Something they have continued with great success since. The PlayStation was the easiest to program, which might be one of the factors that led to the huge number of titles that became available for it. Because of the 3D graphics and the increased expectations of the players the cost of producing games started to grow considerably. Game budgets of half a million dollars or more became common.
During this decade also the PC games became mature. The PC was getting a considerable advantage over the consoles. They were much more powerful. Their graphics resolution was better, they had more memory, they had hard disks to store game data, and they had a much higher processor speed. Many great games were produced for PCs, for example Lemmings, Sim City (by the now famous Will Wright), Civilization(by Sid Meier), Popoulos (by Peter Molyneux), Tomb Raider, Quake, Half-life, and Grand Theft Auto. Most of these continue to have successful sequels.
PCs could stream video and music from the CD. This led to a new generation of games that relied on good integration of Full Motion Video (FMV) and excellent sound tracks and environmental sound effects. An important example was Myst (1993) with it beautiful pre-rendered scenes and atmospheric sound effects. Another example is Command & Conquer (1995) that used FMV to tell to story.
Another advantage of PCs for gaming was that they had a mouse and keyboard. This allowed for games in which the player has to quickly point to locations on the screen, and for games that required many different commands. Real time strategy games, like Command & Conquer needed such a pointing device for easy play as did the point-and-click adventures that became popular, like Monkey Island. Keyboards were for example crucial in the many complicated flight simulators. Many PCs also had modems, making it possible to play games against people at other locations. This led to the rise of the many massive multiplayer online role playing games (MMORPG), which is still primarily the domain of the PC.
One of the problems of PC games was that it was initially very difficult to install them, in particular when most people were still using DOS. There were always issues with the many different sound and video drivers and it required some expert knowledge from the players about DOS. As a result, games on these devices became something of the nerds; an image that kept hanging around computer games for a long time. It also made the games hard to develop as the developers had to create games that would work on many different specs and different type of e.g. sound cards. Games normally came with a huge collection of drivers to make them work on all these different devices. This all improved considerably when people started to use Windows 95 and in particular when Microsoft release DirectX (1995) which could be used to abstract away from the underlying hardware. It boosted the developments of Windows games.
While console games were played primarily in the living room, PCs were normally located in the study room. This led to a different kind of gamers (often male and slightly older) and a different type of games that were darker and could be played in isolation. In 1993, the game Mortal Combat created a huge uprising in the U.S. because of its offensive visuals including the showing of blood. It led to congressional hearings and the start of the discussion about the effect (and banning) of violence in computer games that has not stopped since. It also led to the first official rating system of games (the ESBR).
There was a drive to create 3D looking games, but most PCs did not have 3D graphics hardware. So extremely clever programmers tried to do fake 3D in software. Probably the most well-known game in this genre was Doom created in 1993 by John Carmack and John Romero. It is often considered the first first-person shooter, although there were others before. But it definitely was the most popular one. Although in some sense just a simple maze game, the first-person view, combined with the horror-style
10graphics created a very immersive experience and made the game extremely popular. Initially the creators used the shareware model to sell their game and they were extremely surprised by the success.
The success of games like Doom also led to an increased interest in 3D graphics cards for the PC. Because of the increased interest prices dropped which in turn increased the sales. As a result more and more games supported these graphics cards which again increased interest. Soon a 3D graphics card became a standard ingredient of a gaming PC. But it was difficult for game developers because they had to create games that would work well on PCs with largely varied graphics capabilities. Developing games for consoles was a lot easier in this respect (and still is).
Also the handheld got a new generation. In 1998 Nintendo produced the Game Boy Color. It was about twice as fast as the Game Boy, had four times as much memory and featured a color display of 160x144 pixels. It could communicate with other devices. An important game that was produced for the Game Boy Color was Pokémon in 1998. It was a simplified (Japanese) RPG game. Such games have been popular throughout the world for a very wide audience. The focus is on character development, creating a team, and fighting battles; normally in a separate screen with many different special moves. Pokémon added to this an important collecting aspect. Players wanted to collect all the Pokémon in the game. Nintendo created two versions, Red and Blue, and to collect all the Pokémon you had to connect up with somebody with the other version and exchange Pokémon. This became a big hype, supported by trading cards, comics, etc. In the first ten years 140 million copies of the game were sold.
2000 – 2009
The next generation of game consoles started just before the turn of the century. Sega was the first to produce their Dreamcast. It was the first 128-bit game console and the specs were impressive for those days: It has 26 MB of memory, it had 32 bit surround sound, and it could display 24-bit colors and could draw up to 7 million polygons per second. Its most popular launch title was Virtua Fighter 3 and also the various sport titles were very successful. To compete with the online gaming capabilities of the PC it contained a modem. Even though it sold rather well (5 million devices in the first year) this was not enough because the investments had been huge and, as became common those days, the manufacturers actually made a loss on the devices which had to be compensated by the games sales of
11which they got a considerable percentage. Hence, Sega decided to stop the production in early 2001 and drop out of the console market. They continued making games for other consoles and still do so today.
In 2000 Sony produced its PlayStation 2. The specs were again much higher. The 128-bit processor had 32 MB of memory and it could draw up to 65 million polygons per second. It had excellent sound qualities, a network adapter and a double layered DVD drive that could also play movie DVDs. The later feature was responsible for quite a lot of the early sales as the PlayStation 2 was cheaper than a normal DVD player. It initially also cost Sony a lot of money because they made a loss on the devices and the people that bought it as a DVD player bought hardly any games. The network adapter made it possible to play online games, but this has never been the PlayStation’s main attraction. Microsoft’s Xbox was much better in this respect.
The PlayStation 2 was backwards compatible with the PlayStation and, hence, immediately a large number of games were available. Although relatively hard to program, soon a large collection of good games appeared for the devices which was an important reason for its immense success. In total close to 150 million units have been sold.
Nintendo followed in 2000 with the GameCube. They decided though to take a different route and did not focus on specs. The machine was considerably weaker (it could “only” draw 20 million polygons per second) and it did not support DVDs nor did it have Internet connectivity. But as a result it was a lot cheaper and more directed towards the more casual gamers. There were some great games for it, like the Legends of Zelda games, Super Monkey Ball and Metal Gear Solid. But there was not really enough content and, hence, the sales were somewhat disappointing (just over 20 million units).
And finally, in 2001, Microsoft entered the market with the Xbox. It is rumored that Microsoft started their own game console after Sony refused to use DirectX in the PlayStation 2. The Xbox was basically a PC in a console box and was a very powerful machine. It had 64 MB of memory, a DVD drive (but it could not play movie DVDs directly), it could draw 30 million polygons per second and had a hard drive and build-in fast Ethernet. One of the top titles was Halo.
The Xbox was in particular good in the online domain. The Xbox Live service offered by Microsoft was a great success. It could be used to see trailers, download demos (to the hard drive) and play online against others. Microsoft had a big advantage in this domain.
The Xbox was too expensive and too late. The PlayStation 2 had already taken the market and there were many more games available for it. Microsoft had to fight an uphill battle. They managed by putting in a huge amount of money but never got even close to the successes of the PlayStation 2. The Xbox sold close to 25 million units. And Microsoft made a total loss on it of 4 billion dollars.
Creating games for the new consoles also became a much more complicated and expensive task. Players (and console manufacturers) demanded increasingly better graphics, movies, great sound tracks, and an increased playing time. Game budgets rose from one to five million dollars per game. This required large teams of programmers, artists, and many more, that were difficult to manage. Many game projects failed or missed their deadlines. Also many completed games were big failures and the competition was fierce. Some companies sadly went bankrupt.
In the meantime gaming on the PC also developed further. Hardcore gamers preferred gaming on a PC because, with the right investment, the graphics quality of the PC was considerably better than on the consoles. Also certain types of games required keyboard and/or mouse to be played in a comfortable way. However, from the perspective of the producers of games, the PC became more and more of a problem. Because of the wide variety of graphics cards, processor speeds, memory, and peripherals, it became increasingly difficult to create games that worked well on all of them. Developers had to choose between sophisticated graphics that only worked on top-of-the-line machines or more moderate graphics but with a larger potential user group. Game series like Age of Empires and Command & Conquer went for the second route because they appealed to a wide audience, while for example the FPS Crysis (2007) went for the best possible graphics and was primarily directed to the hard-core gamers.
Another problem with PC games was that, no matter what the developers tried, games were easily cracked and copied freely. It became harder and harder to make money on PC games. Also the prices of PC games became considerably lower than those of console games. So many developers stopped developing games for the PC, or published them only considerably later than the console versions.
One PC game that should of course be mentioned is The Sims that was first published in 2000 for the PC, and its many sequels. Even though it was developed by the famous Will Wright it was nearly rejected because the publisher could not image that maintaining a family would be fun. How wrong they were. Until now over 70 million units have been sold and new versions and expansions still regularly appear.
Another important development was the rise of the MMORPG games. Of course World of Warcraft (2004) is the most famous of these, although not the largest. That prize goes to Lineage II that is in particular played in South Korea. But WoW is huge with it ten million players spending many hours a day in the world of Azeroth and together paying more than a billion dollars a year for this.
Another important development was the rise of casual games. Now that more and more households were getting fast Internet connections more and more people started to use the computers that were traditionally not gamers. These people liked to play a completely different type of games that were easy to learn and could be played in short periods of times. This led to the rise of the casual games that were often written in Flash and could be played directly from the website in a browser. Many of them were free, generating revenues through advertisement. A key example was the highly successful game Bejeweled (2001). Also well-known card games were played a lot as casual games and a number of arcade games returned, often with largely improved visuals and slightly easier gameplay. Also new genres become popular, like the hidden object games in which the player had to locate certain objects in complicated pictures. With the recent rise of social networking sites like Facebook a new genre of social games appeared in which people have to collaborate with friends in their social networks. A key example is Farmville (2009) in which you must manage a virtual farm and exchange good with friends. It has over 80 million active players.
The popularity of handheld gaming devices continued to increase. Nintendo introduced the Game Boy Advance in 2001, with a double screen resolution (240x160 pixels), 16-bit color, eight time the memory and a much faster processor. It was again a big success. Together with the redesigned Game Boy Advance SP over 125 million units were sold. The most popular games were again Pokémon games. Then Nintendo made an amazing step. They introduced the Nintendo DS that featured a double screen, something that had never been seen in gaming devices. Also, the bottom screen was a touch screen leading to completely new forms of play. It also had a microphone that could be used for play (e.g. whistling to your dog in the popular Nintendogs game of which 23 million copies were sold) and a Wi-Fi connection. Nintendo continued to focus on a wider demographic including women and elder people. This also shows from the highly successful game Brain Age (2005), also known as Dr. Kawashima's Brain Training in which the player had to solve many math related exercises. The game directed itself explicitly toward elder people claiming that it would keep their brains young, although that was never scientifically proven. But that did not harm the sales. Over 15 million copies have been sold so far.
Sony also wanted to get a share of the handheld market and introduced the Play Station Portable (PSP) in 2004. This was a very powerful machine with 32 MB of memory, a screen resolution of 480x272 pixels with full 24-bit color, Wi-Fi connectivity, and video disks that made it possible to also play movies on the device. It was more like a multimedia player for video, MP3, and games. As a result it was also heavy and expensive. The games created for it were similar to the PlayStation 2 but players were not that much interested in a portable device that would play the same games as they could play at home (and for which they had to pay again). Also many of the heavy 3D games are not so well suited to play on a handheld device in public places. A number of versions were produced and in 2009 Sony created the PSP Go that had a rather different design and did no longer use video disks but focused fully on downloadable content, much following the iPhone App Store model. In total over 60 million units of the PSP have been sold.
Also people started to play games on their mobile phones. Initially, screens of phones though were small and the devices were rather limited in their specs. Also they did only have the small phone buttons as
15controls. This made it difficult to develop games for them. Added to this came the difficulty that all phones were different. Developers had to create hundreds of version of their games. And selling them was again difficult as this had to go through the telephone companies. Nokia releases in 2003 the N- Gage, which was a phone and a handheld gaming system. Technically the device was good, but the design was rather poor, making it difficult to play games on it. Only 3 million units were sold.
Things changed when the smart phones started to become popular among non-business users. When Apple introduced the iPhone in 2007 this had a huge effect on mobile gaming. The 480x320 screen resolution (on the recent iPhone 4 even 960x640), multi touch screen, and accelerometer made it an excellent device for gaming and challenged the developers to think of new ways of controlling games and new forms of gameplay altogether. But what was the biggest step was the App Store. It allows every developer (and amateur) to create games for the device and sell them through Apple, where 70% of the revenues go to the developer. This made it possible for individuals and very small teams to build up a game development company. No longer were they dependent on the big publishers. The amount of content grew tremendously and prices for games dropped to often just one dollar, completely changing the landscape of mobile gaming. Until now around 75 million iPhones have been sold and close to 10 billion apps have been downloaded for it of which probably half are games.
In 2005 Microsoft started the most recent generation of game consoles with the Xbox 360. This time they did beat Sony who only managed to widely publish their PlayStation 3 in 2007. It was a powerful machine with a tri-core processor, 512 MB of memory, internet connectivity (but Wi-Fi was strangely only an add-on), wireless controllers, and a larger hard disk (except for the cheapest model). It could display full HD images and had a powerful graphics processor that could draw up to 500 million polygons per second.
Despite quite some problems with hardware failure (the infamous red ring of death) the console soon became popular, in particular because it was the only next generation console around and because there were many good titles available. Halo 3 (2007) was the most successful game for it, selling over 8 million copies. What set the Xbox 360 apart were Xbox Live and the online marketplace. Microsoft also introduce a uniform achievement system for all games with which the player could get points that accumulated to his/her Gamerscore with an online ranking. High score lists always stimulate players to play and by accumulating them over all games this motivation even increases. Up to now around 50 million units have been sold.
Sony took the bold move to produce a new console with a blue-ray player. But they had overestimated the speed with which such players would become common. As a result the devices remained way too expensive. Together with other technical problems this led to a long delay in the introduction of the PlayStation 3. They even largely missed to so import 2006 Christmas season and only had the device widely available during 2007, giving Microsoft a huge advantage. The device was also very expensive with a launch price of 500 dollar. The specs though were impressive with even faster graphics than the Xbox 360. But it took Sony a long time to recover and up till now “only” 40 million units have been sold.
Although promised, backwards compatibility with PlayStation 2 games was not very good. Hence, many people continued to buy the PlayStation 2 with the many excellent games that were available. One of the top games for the PlayStation 3 was Killzone 3 (2009) produced by the Dutch game developer Guerrilla Games.
Nintendo decided to go a completely different direction. Rather than opting for more graphics power they decided to aim for the casual market and completely redefined the way to control games with their Wii system that was introduced in 2006. The machine did not even support HD graphics; it did not contain a hard disk and was a lot less powerful. But the controller was revolutionary. Looking more like a remote control, it registered the movement of the player which could then be used to steer the game
17characters. Initially there was a lot of skepticism about this and many game journalists predicted it would mean the end of Nintendo, but they were very wrong. With its cheap price and ease of use it soon became the most popular console with more than 75 million units sold. And contrary to Microsoft and Sony, Nintendo actually made a profit on selling the device.
The games produced for the Wii were also rather different, exploiting the new possibilities and introducing many mini-games. Already the bundled Wii Sports was a great game to play followed by Wii Play of which over 25 million copies were sold. It were in particular the games produced by Nintendo itself that sold very well, probably because they best knew how to effectively use the new interface possibilities and they knew the audience to which the device was targeted. More than 500 million Wii games had been sold worldwide at the end of 2009.
Nintendo continued this focus on casual games and physical interaction with the introduction of Wii Fit that came with a balance board that measured your weight distribution. It again introduced a new way of controlling games and tapped into the exercise and health hype. It was again a big success with close to 25 million copies being sold.
2010 – 2011
Only in 2010 did Microsoft and Sony respond to the success of the control mechanism of the Wii. Sony introduced the Move that had similar (but better) functionality. Microsoft went quite a step further with the introduction of Kinect that measured full body movement using cameras. Although lots of games have appeared for these systems it is still too early to tell whether they are successful. Many of the games concentrate on dancing or fitness but slowly other titles are appearing as well.
Although the current generation of game consoles is already more than five years old there is still no new generation at the horizon. Only Nintendo has announced its Wii U that is expected to appear in the second half of 2012. The graphics capabilities of the Wii are far behind the Xbox 360 and PS 3 and with the fast adoption of large full HD televisions Nintendo had to create a system with better capabilities. The system will introduce a new controller that contains an embedded touch screen leading to many new interaction possibilities.
Sony and Microsoft are reluctant because of the huge development and launch costs involved. Also, consoles are normally sold below the production price leading to an initial loss that will take a long time to recover. Currently console manufacturers are looking at the cloud for future gaming. In the end it would be cheaper if the games would run on huge server farms and the images would then be streamed to thin clients at the customers. This requires fast broadband and a guaranteed performance, something that is not possible now for a large number of customers but, with the right investment, could become the standard of the future. Whether this will be successful is still doubtful but companies like Microsoft invest a lot of money in it.
Mobile gaming became even more important this decade. The game Angry Birds is probably the biggest success with over 100 million downloads. The success of the iPhone is copied by others. Android phones with their Marketplace are now outperforming the iPhone and Microsoft is pushing Windows Phone 7 with its deal with Nokia. In 2012 Windows 8 is expected to appear that will integrate phones, tablets, notebooks, and desktop machines.
Another important development are the tablets, led by the Apple iPad that appeared in 2010 and has already been followed by the iPad 2. Many manufacturers are now producing tablets, most running Android. People expect 2012 to be the year of the tablets with prices dropping considerably. Tablets are also very capable of playing games. With their larger screen and faster processors they are excellent gaming devices. Unfortunately a big legal fight has appeared between the manufacturers about patents and model rights. This might seriously hamper innovation.